Published: March 31, 2025
Stories of Purpose – Starfish Hunting at CES

Last week, I shared the vision of the Conscious Capital Foundation—why now is the time to come together, align capital with purpose, and amplify the genius already solving the world’s biggest challenges.
Join us on a journey as we collect and share stories of purpose — including our experience inside the Innovation Awards at CES in collaboration with the World Academy of Art and Science and Human Security for All.
At CES, we went on a mission—Starfish Hunting.
What is Starfish Hunting?
It’s simple. Amidst the noise, the hype, and the relentless pursuit of ‘the next big thing,’ there are people truly living their purpose—innovators, builders, and visionaries who are creating real solutions to real problems.
These are the starfish—the people and ideas that, when given the right support, can change the world.
What We Found
At CES, we met some extraordinary minds—technologists, entrepreneurs, and impact-driven experts who aren’t just talking about change; they are creating it. We interviewed them, listened to their journeys, and discovered where capital—when aligned with purpose—can accelerate their impact.
These stories are powerful. They are the bridge between capital and solutions.
And they are just the beginning.
Stay Tuned
We’ll continue to highlight and share many of these interviews, insights, and breakthroughs. You won’t want to miss them.
Because storytelling isn’t just about inspiration—it’s about mobilizing action.
View More Stories Powered By Purpose
When we connect with purpose, we move money for good.
Let’s keep this conversation going.
With purpose and gratitude,
Lawrence Ford
Founder & Executive Director
Conscious Capital Foundation