ABOUT Our Purpose
Mission
Advancing human consciousness through alignment to Purpose.
Vision
To transition from a material-driven, knowledge-based economy to a wisdom-based society, where technology serves humanity, purpose becomes the new currency, and every individual has the opportunity to live a meaningful life.
“The two most important days in your life are the day you are born and the day you find out why.” ~Mark Twain
To achieve its mission, the Conscious Capital Foundation is committed to:
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Leading the GDPurpose™ Movement
by advocating for purpose as the highest form of capital, developing measurable purpose indicators, and driving awareness through thought leadership and partnerships.
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Uniting a Conscious Network
by fostering an interconnected community of changemakers, including founders, experts, donors, investors, storytellers, thought leaders and friends to collaborate, share resources, and drive collective action while creating opportunities for all to share in abundance.
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Amplifying Purpose Through Storytelling
by sharing powerful narratives of purpose-driven individuals and organizations, leveraging multi-platform media campaigns, and collaborating with influencers and content creators to showcase examples of ‘living your purpose‘ to inspire global action.
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Moving Capital for Good
by identifying, nurturing, and scaling purpose-driven solutions, leveraging Scious for enablement, and advancing business models that generate both social and financial returns.
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Driving Purpose Discovery, Education and Research
by developing AI-powered tools and innovative platforms to support purpose alignment, while conducting research with aim of integrating purpose into economics, business, academia and society.

Core Values
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Collaboration
Purpose thrives through collective action. We unite changemakers—leaders, investors, and innovators—to co-create solutions and align incentives for shared abundance.
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Technology
AI, automation, and on-chain solutions to democratize access, scale purpose-driven impact and empower individuals to discover and live their purpose.
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Storytelling
Impact-focused narratives that connect people to purpose, inspire action, and drive meaningful engagement.