In this conversation, Lawrence and Jason discuss the challenges posed by the rise of disinformation in the ditital age. Particularly with the advent of AI technologies that can create cnvincing fake content. Jason explains the proactive measures his company, SWEAR, is taking to create immutable digital content that cannot be modified or counterfeited, ephasiing the importance of protecting the truth in a world increasingly affected by misinformation. The discussion highlights the way his technology is making thw world a better place by maintaining tuthenticity and security to build trust in digital media.