At EarthX 2025, Troy von Otnott shared the origin story of his company’s swift pivot into clean energy, driven by a strong sense of purpose. It started in 2008 with sustainable housing and a need for solar. This led to a surprise invitation—”You’re in the solar energy business now”—followed by a next-day flight, a joint venture with SunPower, and the launch of Louisiana’s first solar company. Hear the full conversation with Lawrence Ford, Founder & CEO of Conscious Capital Foundation, to learn the deeper lessons on timing, courage, and building markets that unlock real climate solutions.

➡️ Watch the full video here: https://consciouscapital.org/blog/stories-on-purpose/storyteller-hub-at-earthx-troy-von-otnott/