At EarthX 2025, Dr. Kristy Leissle, PhD and Lawrence Ford, Founder & CEO of Conscious Capital Foundation, discuss a critical issue in global trade: the significant value gap “lost between the cocoa farm and the chocolate bar.” In this excerpt, they identify the problem and present the solution: reducing this distance through direct relationships, improved negotiations, and compelling storytelling that ensures cocoa farmers are properly recognized and rewarded for their products.

➡️ Watch the full video here: https://consciouscapital.org/blog/stories-on-purpose/storyteller-hub-at-earthx-dr-kristy-leissle-phd/