At EarthX 2025, Conscious Capital Foundation Founder & CEO Lawrence Ford hosted a discussion with Axel Sebbesse, Dr. Peter Praschag, and Dr. Shannon DiRuzzo of Biodivertis. They unveiled a groundbreaking concept: giving nature “a voice in the language of DNA.” This clip explores how assigning animals a unique digital DNA identity can transform conservation. By moving beyond trust-based claims to measurable proof, this method strengthens transparency, accountability, and real-world protection for biodiversity.

➡️ Watch the full video here: https://consciouscapital.org/blog/stories-on-purpose/storyteller-hub-at-earthx-axel-sebbesse-dr-peter-praschag-dr-shannon-diruzzo-dvm/