During EarthX 2025, Lawrence Ford, Founder & CEO of Conscious Capital Foundation, joined Axel Sebbesse, Dr. Peter Praschag, and Dr. Shannon DiRuzzo of Biodivertis to discuss the tangible route from intention to accountability. In this segment, the Biodivertis team details how securing an animal’s digital DNA fingerprint via blockchain technology offers practical solutions: helping zoos mitigate inbreeding, assisting customs in verifying legality (ensuring animals were not taken from the wild), and facilitating more ethical and transparent transfers throughout breeding, farming, and existing supply chains for animal products. The complete discussion explores the broader implications of this “immutable” proof for enhancing biodiversity protection globally.

➡️ Watch the full video here: https://consciouscapital.org/blog/stories-on-purpose/storyteller-hub-at-earthx-axel-sebbesse-dr-peter-praschag-dr-shannon-diruzzo-dvm/