At EarthX 2025, Conscious Capital Foundation Founder & CEO, Lawrence Ford, engaged in a discussion with Biodivertis’s Axel Sebbesse, Dr. Peter Praschag, and Dr. Shannon DiRuzzo. They explored the potential of DNA as a tool for genuine accountability, especially in protecting biodiversity.

During their conversation, the panel highlighted a shocking example: the theft of 45 of the world’s smallest and rarest turtles in two separate incidents from a breeding center. Because the team had the animals’ genetic code, they now possess the means to prove their identity if they resurface in the illegal trade—and even track their offspring across generations. This powerful capability exemplifies purpose-driven innovation designed specifically to safeguard biodiversity.

➡️ Watch the full video here: https://consciouscapital.org/blog/stories-on-purpose/storyteller-hub-at-earthx-axel-sebbesse-dr-peter-praschag-dr-shannon-diruzzo-dvm/