At EarthX 2025, Lawrence Ford, Founder & CEO of Conscious Capital Foundation, joined the Biodivertis team—Axel Sebbesse, Dr. Peter Praschag, and Dr. Shannon DiRuzzo—for a vital discussion. They explored a groundbreaking conservation method: assigning a verifiable identity to animals using DNA and blockchain technology.

This conversation delves into practical, real-world applications beyond simple awareness, including:

• Stopping illegal wildlife trade.
• Preventing inbreeding through science-based breeding programs.
• Verifying supply chains for products like leather and food.
• Building the necessary infrastructure to scale DNA markers across endangered species globally.

Watch the full conversation to understand how measurable, traceable biodiversity can become an actionable tool for a diverse group of stakeholders, including zoos, customs officials, NGOs, ethical producers, and conscious consumers.

00:05 Why are you here on this planet
02:23 What is Biodivertis
03:26 Biodiversity deserves proof not trust
04:03 DNA fingerprint plus blockchain and NFTs
06:38 Turtle theft case and tracing stolen animals
10:22 Supply chain verification leather meat and more
15:44 Funding and scaling 46,000 endangered species