Reframing Disability Unlocking Economic Opportunity
In this eye-opening clip from EarthX 2025, former US Special Advisor Sara Minkara reveals the game-changing strategy behind her visits to 50 countries. By engaging with ministers of trade, investment, and tourism—instead of the usual social ministries—she reframed disability from a charity case into a massive economic opportunity. The cost of exclusion? Up to 7% of global GDP.
This is a masterclass in shifting from GDP to GDPurpose. Watch the full conversation with CCF Founder Lawrence Ford to discover how changing the narrative can unlock unprecedented economic and human potential.
Link to Full Story | https://consciouscapital.org/blog/stories/storyteller-hub-at-earthx-sara-minkara/