At EarthX 2025, Dr. Kristy Leissle, PhD, succinctly defines the mission of African Cocoa Marketplace when interviewed by Lawrence Ford, Founder & CEO of Conscious Capital Foundation. This compelling segment highlights how African Cocoa Marketplace facilitates purpose-driven trade by closing the gap between cocoa farms and chocolate bars. By directly connecting African cocoa sellers and farmers with buyers, the initiative secures better terms, higher prices, and access to impact investment for producers. Crucially, African Cocoa Marketplace values and conveys the unique story behind the crop—a vital aspect often overlooked by traditional markets. Watch the clip for a clear, inspiring look at this model.

Link to Full Story | https://consciouscapital.org/blog/stories-on-purpose/storyteller-hub-at-earthx-dr-kristy-leissle-phd/