At EarthX 2025, Lawrence Ford, Founder & CEO of Conscious Capital Foundation, joined the Biodivertis team—Axel Sebbesse, Dr. Peter Praschag, and Dr. Shannon DiRuzzo—to demonstrate a real-world application of traceable DNA identity, moving it from theoretical concept to practical enforcement.

This highlight focuses on their explanation of the “genetic passport.” They show how this technology can instantly verify the DNA identity of an animal, and any derived products like leather, in mere seconds to minutes. This capability is key to bringing transparency to supply chains and effectively combating the illegal wildlife trade.

Furthermore, they connected this technological advance to the concept of conscious consumption. Verification and proof are essential across various supply chains, including leather, meat, milk, and wood. The discussion concludes with an exploration of the requirements necessary to scale these DNA markers for the more than 46,000 endangered species globally.

Link to Full Story | https://consciouscapital.org/blog/stories-on-purpose/storyteller-hub-at-earthx-axel-sebbesse-dr-peter-praschag-dr-shannon-diruzzo-dvm/