At EarthX 2025, Conscious Capital Foundation Founder & CEO Lawrence Ford engaged in a fundamental discussion with the Biodivertis team—Axel Sebbesse, Dr. Peter Praschag, and Dr. Shannon DiRuzzo. They explored the true meaning and implications of giving an animal a traceable identity. This highlight reveals how the team utilizes DNA to achieve identification beyond the species level—down to the individual animal and even across generations. This powerful capability offers practical applications: it can help establish proof of theft in the illegal wildlife trade, enhance zoo breeding programs through science-based pedigrees, and provide airports, customs officers, and field teams with a crucial tool to combat illegal trafficking and maintain systemic accountability.

Link to Full Story | https://consciouscapital.org/blog/stories-on-purpose/storyteller-hub-at-earthx-axel-sebbesse-dr-peter-praschag-dr-shannon-diruzzo-dvm/